Friday, January 30, 2009

How to do SEO using Omniture SiteCatalyst

Compare to SEM, which is expensive and involve a lot of fraud clicks, SEO is such a important thing for the websites, it's free, it's effective. If you do it right, it bring tons of quality traffic to your site next day. I have the expeirence that I optimized one of my landing page with a suitable keywords, which make me rank No.6 in Yahoo Search Engine for that keyword. Just with this keyword, it double the traffic to my site in the last few days. I hope this increase in traffic will be permanent.

There are a lot of tips on the internet or from SEO consultants on how to optimize your websites. Most common idea is put the keywords on Title, Keyword Meta tag and etc. That's only technical part of the SEO process.

The key for SEO is find the right KEYWORDS for the right pages and then emphasis the keywords on each pages.
I use Omniture SiteCatalyst to dig out the valuable information.
1. SiteCatalyst will auto detect the Keywords which bring the traffic to your sites




2. Break down the Keywords by Pages. SiteCatalyst offers an amazing functions named correlation. Basically it can further breaks the keywords by different dimension, such as Pages, Search Engine, Marketing Campaign and etc. What you can do is break down the keywords by different pages, to see, what keywords is the most suitable one for each page.



3. Draw a Map between the Pages and the suitable kewords. Now you can use all kind of technique available in the internet to emphasis the keywords on the pages so that the search engine can recognize it quickly.


1 comment:

Anonymous said...

Great SEO Tips are given here and
this is why this blog gonna be my favorite from now. Any person who is learning the SEO Process should read these blog for have such good information